Shopping days abound during the holiday season, from Black Friday to Cyber Monday to Super Saturday. In addition, the run-up to the holidays is traditionally a time of record consumer spending.
However, a bumper festive season isn’t just a coincidence. Making those sales a reality requires a comprehensive and thoughtfully crafted digital marketing strategy.
That’s why I’m sharing my top digital marketing tips for the holidays today. Here are some tips to make your physical or metaphorical cash register sing by the end of this article.
Digital Marketing Success During the Holidays
During the holiday period, online shopping is at its peak, so launching a new digital marketing strategy is a great idea. However, brands are competing, so an effective strategy is also necessary.
With consumers likely to seek out the type of in-store events they missed in 2020 and 2021, it’s important to present a strong digital campaign.
Here are five digital marketing tips for the holidays
I think that’s enough background information. Take advantage of these nine digital marketing holiday tips to make your holiday season merry and bright.
1. Plan ahead and start early
It is best to start planning your holiday digital marketing months before the holiday season. Plan your strategy now, if you haven’t already.
Most consumers will already have started shopping by the time you read this. In October or earlier, 31 percent of Canadian consumers will begin their shopping, and 55 percent started before Thanksgiving.
Planning is essential whenever you start something new. You will be outperformed by competitors who have set up and scheduled their campaigns months before the holiday season.
There is no need to complicate the process of planning your strategy.
The first step is to outline your goals and tactics. The next step is to create the marketing funnels and assets you need to design. As a final step, plan a realistic launch date backwards.
In this way, you’ll be able to see exactly how much work needs to be done and how to use your time most effectively.
The most important thing to remember is not to panic if you haven’t started planning yet. Digital marketing plans can still be created in plenty of time. Decide on one or two effective strategies to help you make the most of the shopping days that are still ahead of you.
2. Organize a contest
Giving away prizes during the holidays is a great way to get into the holiday spirit.
Contests are not just a convenient way to give back to your consumers. However, they are also an excellent way to raise brand awareness, grow your social following, and build your email list. Your contest can even serve as a teaser for upcoming holiday shopping deals and events.
They can be easily set up online because they are quick, easy, and cheap. For people to get excited, you don’t even have to give away something extravagant. To get your campaign started, you only need a free product.
3. Increase awareness through paid campaigns
Even though SEO is an invaluable part of any marketing campaign, PPC ads are essential during the holiday season because of their time-sensitive nature.
Make use of every major paid ad channel to run awareness-based campaigns. If you want to advertise on any channel, feel free to use Google, Facebook, and Instagram at a minimum.
Budget carefully. It’s wise to spread your budget over the entire holiday season. The temptation is to front-load your budget and catch shoppers as early as possible, but shoppers may not be ready to buy at the beginning of November.
To ensure this, you’ll need to implement a few strategies.
The closer you get to Christmas, the higher the costs will be. In addition to becoming more expensive, CPCs also rise as the season progresses.
By the end of November, you should eliminate any campaigns that aren’t performing. As a result, you can allocate your budget to campaigns that result in conversions.
4. Make holiday gift sets
Consider bundling your products into holiday gift sets and selling them at a discount to increase conversions and average order values (AOVs). When shoppers are looking for the right gift during the run-up to Christmas, product bundles are particularly popular.
The practice of bundling is particularly popular in the health and beauty sector, but it can be applied to other industries as well. An e-commerce yoga store, for =instance, might offer mats, blocks, bags, and leggings all at once. Several items could be bundled together in a pet store, such as dog food, a bed, and a collar. Almost anything you sell can be bundled together.
Choosing products that work well together shouldn’t be based on guesswork. Take advantage of your inventory analytics to determine which products are most frequently purchased together and which have the highest popularity.
It’s okay to include more than just your best sellers. When selling less popular products that might not sell well separately, bundling can be a great way to boost sales.
5. Achieve long-term success by making a plan
In fact, my final holiday marketing tip does not actually have anything to do with the holidays. Holiday marketing is all about maximizing the return on all of your investments throughout the year.
You’ll have a lot of visitors to your site if your brand awareness ads are successful. It is hoped that most of them will make a purchase. To ensure your initial ad spend is not wasted, you’ll want to find ways to target them throughout the rest of the year.
Retargeting ads are one of the best ways to accomplish this without getting visitors to subscribe to a mailing list.
The retargeting ads provided by Google and Facebook are only displayed to people who have visited your website before. One of the best ways to keep your brand in the forefront of your consumers’ minds is through this cost-effective ad strategy.
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