Landing page SEO Best Practices

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Landing pages are a key part of your digital marketing strategy when it comes to driving conversions. An unindexed and unfindable webpage is a waste of space. If nobody can find your landing page, you will not get conversions. In the same way, if that page isn't optimized for the right audience, it'll be of no use to you.

A well-optimized landing page consistently attracts organic traffic and attracts the right potential customers – those who are likely to convert based on their interest in your product or service. Our purpose in this guide is to help you create SEO-friendly landing pages that rank well in search engines.

How Does an SEO Landing Page Work?

Landing pages are focused on targeted keywords and always include a call-to-action (CTA). The purpose of this campaign is usually to increase your share of total search traffic within your industry through inbound marketing. Forms are the defining feature of landing pages, which are designed to capture visitor information. To provide a positive user experience, landing pages should be clear and direct. A conversion event is funneled in a streamlined manner without distracting gimmicks.

If you want to optimize the landing pages on your site, start with your homepage. Peloton, for example, provides an excellent example of a clean, simple design that includes multiple calls-to-action. Any product page should include testimonials to drive conversions.

Create an SEO-friendly landing page

Best SEO practices will boost your landing pages’ search engine rankings and ensure they reach your target audience. SEO will help you attract people who are interested in your topic, product, or service. As a result, you will be able to generate more leads, which will ultimately increase your conversion rate, which will contribute to the success of your business.

When creating landing pages, keep these SEO basics in mind:

  • Content should be guided by your keyword strategy
  • Structure your content so that search engines can understand it
  • Make sure you pay attention to the URL
  • Keep an eye on page speed
  • Backlink building
  • Content should be guided by your keyword strategy 


A successful landing page begins with a solid keyword strategy. Focus on search intent when selecting long-tail keywords. Be sure to use keywords naturally and logically throughout the content, and do not forget to write for humans, not bots. Keyword stuffing won’t help you climb the SERPs, so don’t do it.

Structure your content to help search engines understand it

SEO landing pages require more than keywords to be optimized. Search engine bots must be able to read, analyze, and recognize your content. Your landing page will then be indexed correctly by the search engine if you do this. 

Your landing page should address the following points:

  • A high-quality keyword should be included in the page’s title. It is best to place the keyword to the left of the page title and to the end of the page.
  • HTML allows you to add alt tags to images. Search engine bots can read these descriptions. An alt tag will appear if the image does not load properly due to a technical error. Alt tags should provide a brief description of the image and its context.
  • The meta description plays an important role in ranking. The meta description of a search engine result can also influence a user’s decision to click on it (or not). Tell users what the landing page will contain in a concise and to-the-point meta.
  • Your page title should be an H1 heading tag. Using H2 and H3 headers, you can break up other text on the page. Secondary keywords should be included in secondary headers, as necessary.
  • Use appropriate anchor text for internal links. Use the primary keyword of the linked page as anchor text if possible. Further, internal links help search engines understand a page’s context and content.
  • Videos and images: Include videos and images to show search engines that your content is valuable. File names, titles, and alt tags should include the primary keyword.

Make sure you pay attention to the URL

The URL of your landing page is one of the most important details in SEO. The purpose of this is to communicate information about the content on the page. The URL also reveals how a particular piece of content fits into your overall website structure. The URL should not exceed 65 characters; ideally, it should be 50-60 characters long. Like a vertical pipe in a title, you can use slashes to separate concepts. Place important keywords on the left.

Check the page speed of your website

Search engine rankings are influenced by page speed. An easy-to-use interface requires fast loading. Google, for instance, aims to load pages in less than a half-second. However, you do not have to achieve these speeds to succeed. You’re already faster than half of the web if your site loads in 2.9 seconds. You’re faster than 75% of the web if you get loading times down to 1.7 seconds.

Backlinks should be built 

A backlink is a link to your website from another platform. You can boost your landing page SEO by getting backlinks from authoritative, respected, and high-ranking websites. Backlinks can be obtained through link exchanges. Cite the source of any statistics or facts you mention. Thus, your page is more likely to be referred to by them.

You will increase your chances of getting links from others if you create quality shareable content. Infographics and noteworthy statistics are examples of shareable content. You can also share useful information with videos in a concise and engaging way. Organic backlinks can be generated by publishing content on social media platforms such as LinkedIn or content-sharing platforms such as Medium.

Today is the day to optimize your landing pages

Without a target audience, a landing page is useless. Your landing page will generate more leads and conversions when on-page SEO is done. A good place to start when determining how to optimize landing pages for search engines is by following the above tips. As always if you need help with this Wet Coast Marketing can help guide, or build it out for you. Contact us for a free consultation.

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