Google My Business (GMB) is a free tool for businesses to manage their online presence on Google, including Search and Maps. GMB is an important and powerful tool for local SEO.
By Verifying And Updating Your Information, This Easy-To-Use Platform Will Help Customers Find You And Tell Them The Story Of Your Business. Read On To Discover The Top 5 Ways To Optimize Your Google My Business Listing.
1. Make sure your Google My Business listing is claimed and verified
Visit www.google.com/business to claim your free listing. Complete all the pertinent information Google asks for to let potential customers know you’re open for business.
2. Post pertinent content
Your Google My Business listing may appear as a tiny ad in a Google search. Think outside the box. You can add a photo, a CTA (call to action), an event, or a link to another website. There is no limit to the possibilities. A post stays “live” for a week before expiring, whereas events are deleted after they have ended. Google sends you email reminders if you forget to post.
3. Use their online booking button
Your business or organization can really benefit from Google’s updated Booking Button feature. You can now book appointments directly from GMB if you use an integrated scheduling software.
4. Reviews on Google My Business
Google encourages businesses to request reviews (so long as they follow Google guidelines). Yelp discourages it. In Google Maps, your GMB listing appears next to online reviews, which help you stand out.
TIP: Don’t ignore a customer’s review, whether it’s positive or negative. Additionally, it makes potential customers feel like you care about them by showing you appreciate their response.
5. Messages
Turn on GMB Messaging to communicate directly with customers. You can receive direct text messages from them using this feature. At the moment, the only way someone can message your business is by searching for it on Chrome on their mobile device. Desktop and mobile app users cannot access GMB Messaging at the moment.
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Google My Business can help your business grow in a variety of ways.
Wet Coast Marketing is a full-service marketing agency. Learn more about our Digital Marketing Services today, or start the conversation!