If you have the right skills and are willing to learn and do some hard work up front, marketing your small business takes little or no start-up costs.
Establish a basic business administration system. A bank account, business address, service rate card, and business name are required. You will usually need to use your home address, personal bank account, and name for payment purposes if you want to start a marketing business for free.
Identify your niche. Who are you selling to and what are you selling? Use your existing skills, such as writing, web design, and graphic arts. Look for industries that you are familiar with. Think about the types of businesses you would like to serve. When starting out, it’s often easier if you specialize in one industry. Due to the fact that it gives you an edge over your competitors.
Plan your marketing strategy. Use a calendar to record your objectives, or use free marketing plan templates online. Your business marketing plan should include the 4 P’s: Product, Price, Promotion, and Placement.
Identify your potential market. Don’t be afraid to reach out to your friends, local groups, and businesses. A biker group, a bike shop, or an associated business is a good place to start if you are a motorcycle enthusiast. Offer to bid on their next web project, brochure, or event if you have doctors, lawyers, or entrepreneurs in your family.
Promote your marketing business online. To get started, look for sites that offer free trials or free services. You will eventually need a domain name for your website. Free sites provide a nice business template that you can use to get started.
Connect your new blog, web page, or online information with your personal social media accounts, such as Facebook, Twitter, and LinkedIn. Spread the word about your new marketing business by asking your friends to “share” or forward the news. In order to succeed in your new business, you must demonstrate your ability to utilize the latest resources.
Keep marketing your business constantly. At the bottom of every email you send, include a web address, slogan, or similar information about your new marketing business. The holidays are a great time to share a greeting on your business Facebook page. Your new business can be mentioned at social gatherings.
Make sure you get referrals. Encourage your clients or leads to tell others about you once you have them. If they bring you new clients, consider offering them a discount on their next project.