When implemented correctly, Search Engine Optimization (SEO) will increase organic traffic to your website and help your blog rank higher in Google search results. This can be achieved by applying a number of different techniques. 

The first step. Research keywords and plan your content

Search engine optimization will make your blog easier to find for visitors and search engines. In order to properly optimize your blog, you need to start by doing research into the most relevant keywords. An analysis of search engine data such as keyword research helps you determine which topics your target audience is interested in. By doing this, you will ensure that you are writing about topics that are actually searched for. Furthermore, it’s a great way to come up with blog topics. You can find relevant keywords using various keyword research tools.  

The second is. Use an effective blog post title

In general, a search engine displays relevant sources based on a search query. The title of your blog is the first component that determines the relevance of your content for the search engine (and for readers too!). You should always include your keywords in the title. Use your keyword in the first 60 characters of your title, as this is where Google cuts off titles in search engine results.
Helpful tip! Make predictions about how your blog post will appear in Google’s search results using the Google SERP Snippet Optimizer tool.

The third part. Linking internally

Include a link to one of your own articles or webpages in your blog. It is easy for users to navigate between other web pages, it engages them more, and the links create a contextual relationship between your webpages. Furthermore, it will ensure a link back to your website if your article is shared by another website. Good content is more likely to be shared and to be linked to by other websites, so aim to create quality content! For example check out this other great blog we created about SEO and how content is king.

The fourth point. Ensure that your blog is easy to read.

For search engines, readability is an important ranking factor. For this reason, it is imperative that you use short sentences, smaller paragraphs, punctuation, headings, and bullet points. To make your text easier to read, we suggest using images and white space around the text. You should also use headings in a hierarchy. Ensure that your main title is a H1, and that subheadings are H2 or below (like H3, H4, etc.).

The 5th. Produce original content

If you are using your own website or another’s, make sure you don’t copy any text. Each page should have unique text. By using the siteliner tool, you can check if you published unique content on your website. By doing this, you will be able to determine which content on your website needs to be optimized.

The sixth. Analyze the results of your content

Various tools can provide insight into whether your content is performing well. We recommend installing Google Analytics. You can track and analyze your website’s traffic with Google Analytics, a free tool from Google. This tool displays several metrics, including: the number of user sessions, the average time spent on a page, the bounce rate, and conversions. It is valuable information to determine which blog or webpage is generating traffic and engaging users.

This article should assist you in optimizing your blog posts for search engine optimization. You should use SEO techniques to ensure that your blog and website get more organic traffic and engagement.

Do you have any questions about the SEO blog writing tips, content marketing, or SEO? Let’s chat!