Logo Design Trends: How to Create a Logo That Doesn’t Make Your Customers Cringe

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Hey, fellow business owners! Let’s face it, your logo is like your brand’s face, and you don’t want to be the business equivalent of that person who still wears a mullet in 2023.

So, if you want to look current, trendy, and not like you’re stuck in the ’80s, listen up! We’re here to talk about the latest logo design trends that can help you create a logo that doesn’t make your customers cringe.

Here are some of the current logo design trends to consider:

  • Simplification: Simple is usually better, and it’s no different when it comes to logo design. The logos of Google, Airbnb, and Dropbox are great examples of how a clean, minimalist design can create a strong, recognizable brand identity. Keep it simple, silly!
  • Gradients: When used well, gradients can add depth and dimension to your logo, making it feel more dynamic and engaging. Plus, it’s way better than the gradient background on your middle school PowerPoint presentation. Check out the logos of Instagram, Slack, and Stripe for some inspiration. Add some color to your life!
  • Hand-drawn elements: Adding a hand-drawn touch to your logo can make it feel more personal and unique. Plus, it’s a great way to hide the fact that you can’t draw a straight line to save your life. The logos of Innocent Drinks, Mailchimp, and Warby Parker are great examples of this trend. Get artsy and show off your creativity!
  • Minimalism: These logos use simple shapes, clean lines, and negative space to create a memorable and impactful logo. Think Apple, Nike, and Mastercard. Less is more!

So, how can you use these trends to create a logo that won’t make your customers cringe?

  1. Hire a professional designer: They’ll be able to help you create a logo that’s both on-trend and true to your brand. Don’t DIY your logo and end up with a disaster!
  2. Get inspired: Check out the logos of other businesses in your industry to see what’s working for them. Research your competition and stay ahead of the game!
  3. Be bold: A logo should stand out and be memorable, so don’t be afraid to take some risks and try something new. Don’t be boring and blend in with the crowd!

And, if you’re not sure where to start, visit our website, Wet Coast Marketing, where our team of design experts can help you create a logo that won’t make your customers cringe.

In conclusion, don’t be that person who’s stuck in the past with a logo that’s way past its expiration date. Use these current logo design trends to create a logo that’s fresh, modern, and representative of your brand. Your customers will thank you, and you’ll be glad you did it. So, what are you waiting for? Contact us today to get started on your new logo today!

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Logo Design in Vancouver Wet Coast Marketing
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