8 Tips for Marketing your Small Business

You don’t have to be a rocket scientist to market your small business.

Using these tried-and-tested marketing tips, you can bring meaningful results to your marketing activities even with the simplest strategies.

You can achieve a lot with the right marketing strategy without spending a fortune.

Several marketing tips that seasoned entrepreneurs use will help you market your small business effectively.

To promote your small business, here are eight marketing tips:

• Design a winning business website
• Produce high-quality content
• Make use of email marketing
• Advertise on social media
• Engage influencers
• Host a webinar
• Invest in pay-per-click (PPC) campaigns
• Make your marketing strategies more effective by integrating marketing analytics

1. Build a winning website for your business

Ensure that your website can convert web visitors into paying customers before thinking about how to market it.

Bring traffic to your website, but if they all leave without purchasing, it’s pointless.

To create a winning website, follow these steps:

• Put your focus on conversions. Having a professional-looking website isn’t enough to grow your small business. Aesthetics alone won’t get you very far. Make your website conversion-friendly by using compelling copy and strategically placed call-to-actions (CTAs).
• Describe your business clearly. Make sure your homepage accurately represents your business. Give a brief description of what you do, who you are, and how your customers can benefit from working with you.
• Make use of a reliable content management system (CMS). You can create and manage digital content with a CMS. You should choose one that meets your needs in terms of user-friendliness, pricing, and scalability.

Include images of your target audience interacting with your products and services on your site.

Don’t focus on the features of your products, but rather on the benefits they provide. As a result, conversions will be higher.

2. Make sure the content you publish is of high quality

Creating content is essential to marketing your business because it engages your audience, ranks higher on search engines, and fuels your inbound marketing campaigns.

The content you create depends on your target audience and your goals. Choose content types that will add value to your audience.

Here are some types of content you can try:

• The listicles. Your content will be easier to read, understand, and share if you present it in a list format.
• Posts on blogs and articles. You can build your relationship with your readers by writing content that helps, entertains, or provides valuable information.

If you’re a clothing retailer, you can blog about current fashion trends or how to mix and match your clothes.

• Creating infographics. You can engage audiences with infographics by simplifying complex information and stats. It’s also an excellent way to repurpose content.

3. Make use of email marketing

Make yourself the go-to company for your audiences by sending email newsletters that solve their problems. With your audience, you build trust and meaningful relationships.

Improve your email marketing ROI with marketing automation tools such as MailChimp.

This tool allows you to automate workflows, generate actionable reports, and segment audiences.

Additionally, they provide professional-looking newsletter templates, so you won’t have to rewrite your emails.

You can add images, social sharing buttons, and text blocks to your email messages easily using MailChimp’s drag-and-drop feature.

You can automate many aspects of your email marketing campaigns using the platform.

4. Use social media to advertise

By using social media ads to supplement your paid ad strategies, you can increase your engagement, widen your reach, increase traffic to your website, and increase sales.

Consider these social media marketing tips to get the most out of your campaigns:

• Identify the goals of your campaign. Setting clear objectives will help your team focus on what’s important for your business, whether you want to increase brand awareness or drive traffic to your website. As a result, they are prevented from doing other things that are merely distractions.
• Determine who your target audience is. Your social media campaigns will be more successful if you create buyer personas that understand your customers’ pain points.

5. Influencer marketing

To establish your authority, market your products through influencers whose readers are your target market.

The unspoken message behind influencer marketing is that they trust the product and its maker. If they weren’t happy with the product, they wouldn’t run the promotion.

An influencer’s followers trust you when they see their thumbs up on your products.

Using free online tools like Influence.co, you can find influencers in your niche.

Get a list of influencers based on their Instagram followers, Facebook likes, average monthly visitors, and more. By finding influencers quickly, you can focus more on growing your business.

6. Provide webinars

Marketing campaigns are enhanced by webinars, which allow you to connect, interact, and deliver valuable content to your audience in real-time.

It is common for webinars to be used for product demonstrations, sharing valuable tips and insights, and consultations.

When coming up with webinar topics, keep these tips in mind:

• Look at your FAQ pages (and those of your competitors) for questions your customers want answered.
• Take a look at your blogroll and find the posts with the most engagement. Engagements serve as social proof that your audience is interested in the topic.
• Run surveys and polls to ask your target audience directly. Find out what they want to learn about. Ask them if they’d like to learn marketing terms, strategies, how to price a product, etc., if you are a marketing agency. You will be able to gain a deeper understanding of what topics matter to them based on their feedback.

7. Organize PPC campaigns

Increasing brand awareness and driving traffic to your website is quick and easy with pay-per-click (PPC) marketing.

You can still reach thousands of people by running PPC ads even if you are a small business that has no followers or email subscribers.

Consider these marketing ideas for your PPC campaigns to get better results:

• Make sure you know what keywords your competitors are using. It doesn’t hurt to check what keywords your competitors are bidding for and build your ad strategy from there.
• Test splits. Analyze the results of two variations of your ad campaigns. Your ad spend should be optimized based on the winner.
• Retargeting is a good idea. Don’t target new groups of people, instead target those you’ve already targeted. Identify people who commented on your ads, added your products to their virtual carts, or watched your video ads. It is more likely that these people will click on your ads.

8. Make your marketing strategies more effective by integrating marketing analytics

Your marketing campaigns and other marketing efforts can be assessed, analyzed, and measured using digital marketing analytics.

With actionable insights about your campaigns, you can improve your marketing strategies and make better business decisions.

You can integrate analytics into your marketing strategy by following these tips:

• Get to know your audience’s behavior. Your marketing strategy and marketing plan will be improved when you monitor how your customers interact with your brand.
• Keep track of lead sources and revenue. Your marketing efforts will be more effective if you know where you’re generating leads and earning revenue.

Create a marketing campaign that is high-performing

The following digital marketing tips are by no means comprehensive, but they can help your small business succeed.

Make sure you run tests and track your results as you follow these tips. Marketing campaigns can be tailored to your industry’s dynamics, allowing you to get far better results.

East Vancouver-based digital marketing agency Wet Coast Marketing can help you come up with a strategic marketing plan. Contact us for a free consultation.