Increasing website traffic can be an uphill battle for many businesses. The internet is filled with misinformation about how to attract more visitors, which can lead to using the same tired strategies over and over again and not seeing any results.
Here are ten methods that are proven to increase traffic to your website both organically and paid.
The first is. Research keywords
Your content should always contain relevant keywords. The words should be used naturally, not stuffed into the content to the extent that they distract the reader or detract from the main idea. You should use keywords throughout the content, such as in the meta description, the page title, the URL, headers, and a few times in the body.
You can conduct keyword research using tools such as Moz, Ahrefs, and SEMrush. Sites like this show what keywords competitors are using, how frequently people search for keywords, how expensive the keyword is with pay-per-click ads, related keywords, and much more valuable data that will guide your keyword strategy. Another option is to hire an SEO agency, which can provide valuable insights and conduct audits to identify issues that may prevent your site from showing up in search engines.
The second is. Develop memorable content
Just posting content isn’t enough; you need to create content that stands out and cuts through the noise. The main way to increase traffic to your website is by providing useful and memorable content.
Your content should provide detailed, thorough, and accurate answers to people’s questions via Google. In fact, blogs generate 434% more search engine-indexed pages than websites without them. Additionally, sites publishing more than 16 posts per month receive nearly 3.5 times more traffic than those publishing zero to four articles per month.
As a result, when you produce high-quality content, post regularly and research what your audience wants to see, web traffic is likely to increase.
The third. Contribute to guest posts
The act of guest posting for other websites generates backlinks, boosts referral traffic, and increases search engine rankings. Before pitching a website, make sure that it is a relevant one.
Make sure that a website’s content is high quality, check its domain authority, and study its guest posting policy. Be sure to ask whether the publication will promote your article and if you’ll be tagged.
Four. Maintain active social media pages
Visitors are attracted by social media. Consider these methods to increase traffic:
- Use your social media platforms to share content (blogs, e-books, white papers, infographics, videos, etc.)
- Respond to followers, repost their content, and tag them
- Use the right hashtags
- To promote your new content, update the link in your bio
- and update your cover photo
- to include influencers who may be interested
- Encourage people to click the link by including enticing information from the content
- when responding to other people looking for answers
The fifth point. Promote your website through advertising
To increase website traffic, paid search and social media advertising is an effective method. The benefits and disadvantages of each option are different; for instance, users can block display ads and Google Ads on the search network are between $1 and $2 per click, so it’s essential to set up realistic goals and budgets before investing a ton of money.
In PPC ads, for instance, it’s crucial to start with a single campaign and a few ad groups that include the keywords you want to target the most. Monitor the performance of various keywords once campaigns have begun. There may have been one keyword that resulted only in impressions, which did not increase website traffic, while another keyword resulted in clicks and conversions.
Sixth. Send newsletters via email
Using email newsletters to promote content is an effective way to increase website traffic. Below are a few tips for email marketing success:
- Include enticing information from the content in the subject line and body of the email.
- Subscribers can click on a link or button to read more.
- Mobile-friendly emails are a must. 46% of all email opens are done on mobile devices, so links should be easy to see.
- You can personalize your emails by including the recipient’s name.
- Use well-designed templates to make your emails look appealing.
- A/B test emails to determine which versions receive more opens and clicks.
The seventh. Networking with influencers
Influencers in the industry want to share content their followers will find valuable. Here are a few ways businesses can reach out to influencers:
- If your post references an influencer’s research or content, mention it on social media.
- Once the post is published, tag or email the influencer and ask for an interview/Q&A. The influencer will likely share your content with their followers.
- Promote the post on social media by rounding up multiple influencers (e.g. “10 Experts Predict Small Business Trends for 2020”) and tagging each participant.
- Sponsor social media content to influencers.
You can also use tools like HypeAuditor and BuzzSumo to find the right influencers in your industry, or hire a digital marketing agency to handle influencer outreach on your behalf.
Eight. Produce helpful content or tools for your industry
Providing prospects with useful content is a great way to boost traffic. Our content marketing agency created an editorial calendar template that anyone can download free of charge. Content marketers wanted an easier way to create and post content.
Offer free tools and content to those in your industry that would help them out on their website. You can maximize your return and generate new prospects by posting gated content/tools (providing content in exchange for contacts). You can also increase website traffic by promoting the content/tools on relevant LinkedIn Groups or forums where industry players congregate.
The ninth point. Distribute press releases to influential publications
Press releases should not just be placed on syndication sites to see what happens, but rather businesses should use them to promote themselves or their clients. The release needs to be actively promoted by sending it to influential publications and websites.
Whenever we want to announce our client’s success, we send it to industry blogs and publications that their target audience reads. We can collect dozens of leads and increase referral traffic for the client as a result.
The tenth. Exchanging backlinks
Since so many businesses are trying to increase their website traffic, backlink exchanges are very common. Contact relevant sites and offer your content as an additional resource for one of their posts. Adding an extra incentive, you can offer a mutually-beneficial backlink exchange, in which you offer to add one of their links to a post of yours as well.
Today, you can increase traffic to your website
Over time, businesses can expect an increase in website traffic by taking these steps. Although many of these tactics can provide instant gratification, others will require more patience and time. Analyze the results after trying a variety of methods. Contact us to let us know if this is something you would be interested in learning more about.