Are you struggling to attract leads to your website? Don’t worry, you’re not alone. Many businesses struggle with the same thing. The good news is, there’s a solution that doesn’t involve bribing people with cookies or fancy cars (although, that might work too).

When it comes to advertising your business online, you’ve got options. Two of the most popular platforms are Google Ads and Facebook Ads, but which one is right for you? As a digital marketing specialist, I get this question all the time. The truth is, both platforms have their strengths and weaknesses, and the answer depends on your specific goals and target audience.

Email marketing is a powerful and effective tool for digital marketers, known for its high conversion rates and returns on investment. With an average conversion rate of over 6%, it is one of the most profitable channels available, earning businesses an average of $44 for every dollar spent. To fully capitalize on the potential of email marketing, it is essential to build a targeted and segmented email list.