The Ultimate DIY Guide to Professional Headshots and Profiles

Got a smartphone? Perfect—you’re just a few steps away from a pro-level headshot, all without the hassle of hiring a photographer. Whether you’re updating your LinkedIn, setting up a business profile, or just want a sharp new picture of your face, here’s everything you need to look polished and approachable.

Step 1: Get Your Look Ready (Because First Impressions Matter)

• Wardrobe: Stick with solid colours and steer clear of busy patterns, logos, or anything that might clash with the spotlight you’re about to steal. Aim for business-casual: a collared shirt, sweater, or something you’d wear to look important.
• Hair: Keep it neat. Hairspray, water, whatever works to tame it. Leave the new experimental cuts for another day—consistency is key here.
• Makeup: Think of this as a “natural day at the office” look. Heavy makeup can be hard to edit, so keep it simple.
• Jewelry: Minimalist is the name of the game. Understated accessories keep the focus on your face.
• Glasses: Avoid glare by giving them a slight tilt. And no, it doesn’t have to look like you’re posing for a glasses ad.
• Skin: Blot any shine with a tissue to keep things matte and fresh.

Step 2: Master the Light (Your Secret Ingredient for Great Photos)

• Find Natural Light: Your best bet is to stand near a window and face it head-on for that flattering, even light. Think “soft daylight” rather than “spotlight interrogation.”
• Avoid Direct Sunlight: Bright sun creates shadows that can make you look… intense. Try diffusing with a curtain or waiting for softer light.
• Turn Off Indoor Lights: Overhead lights add a yellow tinge nobody wants. Rely on the daylight for true-to-life tones.
• Outdoor Option: Shade is your friend! A nice spot in the shade keeps things bright without the direct sun, which can exaggerate every detail (and not always in a good way).

Step 3: Phone Camera Hacks (Because We’re Skipping the Selfie Stick)

• Use the Rear Camera: Your phone’s main camera is sharper than the front one. No more selfies; we’re going full professional here.
• Tweak iPhone Settings: Switch to “Most Compatible” under Settings > Camera > Formats to save in JPEG (trust us, it’ll make your life easier).
• Clean That Lens: Wipe it down for extra clarity. Dusty lenses are sneakily unflattering.
• Say No to Portrait Mode: Portrait mode might blur things weirdly. You want crisp details, not an art project.

Step 4: Pose Like a Pro (Or at Least Like You’re Comfortable)

• Positioning: Keep the phone at eye level or just above. A slight downward angle (10-15 degrees) can be very flattering.
• Framing: Leave a bit of space above your head and include your shoulders. This allows room for cropping and keeps the image balanced.
• Expressions: Try a few—full smile, soft smile, or “calmly confident.” To get a natural smile, think of something funny (yes, even a lame joke works).
• Body Language: Stand tall and lean in slightly. A bit of forward lean adds warmth without shouting “I’m intense!”

Step 5: Selfie Tips for the Solo Photographer

• Horizontal Hold: Hold your phone horizontally to widen the frame.
• Extend Your Arm: Holding the phone further away reduces distortion and gives you a more proportional shot.
• Mid-Rib Crop: Frame the shot from your mid-ribs up. It gives you a good balance and enough “you” without zooming too close.

Step 6: The Pre-Upload Checklist (A Quick Quality Check)

• Focus: Make sure the image is sharp and not blurry.
• Lighting: Double-check for even lighting—no harsh shadows or unflattering highlights.
• Background: Keep it clean and uncluttered. A simple background keeps the focus on you.
• Self-Check: Look at your collar, hair, and jewelry. Everything in its place? Great, you’re set.

Step 7: Optional Extra Polish (For When Good Isn’t Quite Enough)

• If you’re craving an extra touch of polish, try an editing service like HeadShots Inc., starting at $49. Retouching can handle things like blemishes, shine reduction, or background swapping, giving your photo that next-level professional look.

Bonus Tips: Crafting the Perfect Bio (To Match Your New Headshot)

A great bio is like a friendly handshake. Here’s how to nail one that attracts clients or connects with employers:

1. Start Strong with a Value Statement

   • Example: “I help people navigate life’s challenges with empathetic, solution-focused counselling designed to inspire confidence and growth.”
     
     

2. Show You Get Your Audience’s Needs

   • Example: “I understand how hard it can be to reach out. My approach is warm, practical, and tailored to empower each client.”
     
     

3. Build Credibility with Experience

   • Example: “With 10+ years in practice and hundreds of clients, I’m here to provide reliable, research-backed support that you can trust.”
     
     

4. Use Positive Language & Social Proof

   • Example: “Clients tell me they feel more resilient and optimistic after our sessions, ready to face whatever life throws their way.”
     
     

5. End with a Friendly Call to Action

   • Example: “Interested in learning more? Let’s connect—I’m here to help!”
     
     

6. Keep It Short and Sweet

   • Keep it concise and client-focused. Remember, your bio should read like you’re talking to a friend.

Sample Bio Using These Tips

“I’m a professional counsellor dedicated to supporting people through life’s ups and downs with practical, compassionate care. With over a decade of experience and a focus on empowerment, my clients find the strength and strategies they need to thrive. Clients often report feeling more balanced and prepared after our work together. Interested in exploring how counselling can help? Reach out today—I’d love to chat about how we can work together to meet your goals.”

Your bio and headshot together make a powerful first impression. By following these steps, you’ll have a profile that says, “I’m confident, professional, and ready for the next opportunity.” Now go get ‘em!