Marketers have always had a wide range of options when it comes to strategy. Furthermore, some have been more successful than others. Digital marketing should be approached holistically. An integrated marketing campaign incorporates all aspects of marketing and adopts an "everything matters" perspective.
Four main components make up all holistic marketing approaches: relationship marketing, integrated marketing, internal marketing, and societal marketing. Implementing a holistic marketing strategy involves addressing all of these subtopics.
Would you like to learn more about holistic marketing? The four components can be used together in a powerful way. Your holistic approach will be sparked by the top digital marketing trends of 2022 and other examples. You’ve come to the right place. Wet Coast Marketing has all the information you need!
How does a holistic marketing strategy work?
An integrated marketing strategy encompasses all aspects of marketing under one umbrella. This tactic incorporates each branch of marketing. A successful and efficient marketing model combines relationship marketing, integrated marketing, internal marketing, and societal marketing.
There is nothing like your business. Consequently, you will need to adjust your marketing strategy accordingly. To begin, let’s discuss these four components, their importance, and how they are crucial to a holistic marketing strategy.
Relationship Marketing
It’s all about your business relationships in relationship marketing, just as its name implies. Any stakeholder, customer, supplier, vendor, business partner, competitor, and anyone else related to your business can be included in this list. This strategy does not only focus on the current relationship, but also on plans for the future and potential growth.
Integrated Marketing
Through integrated marketing, you establish a coherent brand message for your business and communicate it to your stakeholders and customers. Your company will be easily recognizable and have consistent content because of the integrated marketing technique
Internal Marketing
It is important to ensure your internal team is knowledgeable about what the company offers and wants to present to the public.
An organization’s internal marketing department aims to increase productivity, efficiency, and employee satisfaction.
Societal Marketing
Our society as a whole needs to be taken into account when creating a marketing strategy.
It is a great time to be a socially responsible company in today’s climate. Your business will prosper if you use ethical marketing strategies, are environmentally friendly, or create community outreach that benefits society.
Marketing Strategies Using a Holistic Approach
Despite its success, holistic marketing is also very time-consuming.
Using this tactic effectively requires being aware of all stakeholder interests: consumers, investors, employees, and even the general public. Your business should cater to their needs and wants.
Contact Wet Coast Marketing for a consultation before moving forward with this kind of approach since it requires finesse and expertise.
In order to create an all-encompassing holistic approach to digital marketing, each of the above strategies must be integrated. Additionally, it is important to be aware of specific trends.
2022’s Top Digital Marketing Trends
There is constant change in the world of digital marketing. Throughout the year, marketing strategists share what tactics are working and what needs to be improved to keep your business on track.
Digital marketing trends in 2022 include, but are not limited to:
- Taking a closer look at the “snippet.”
- Clearly defined brand values.
- Posts on social media that can be purchased.
In our opinion, these are the most important trends to include in your holistic approach. Let’s explore how you can use each of them to achieve success.
Focus on the “Snippet”
While SEO is not a new concept, Google Snippets are becoming increasingly important.
All sites want to be highlighted on Google when a consumer asks a question.
Obtaining it and using it for your advantage requires you to provide just enough information to capture the user’s interest, while also engaging them enough to click.
Portray Your Brand’s Values
There is no longer a time when companies could remain silent about their political and social opinions. As a result, customers want to know what you stand for.
The societal strategy we have discussed already goes hand in hand with this tactic, and your brand needs to have a clear message for your target audience.
Shoppable Social Media Posts
A study found that if consumers don’t have to leave an app or site they’re on, they’re much more likely to make a purchase.
You want your products to be available on Instagram, Facebook, or any other social media platform.
Let’s review
It is easy to feel as if marketing is something you will never fully understand. Several factors need to be considered, including SEO, yearly trends, algorithms, customer needs, and strategies.
All of these factors are considered in a holistic approach to digital marketing! When done correctly, this can be a one-stop shop for successful marketing campaigns.
Wet Coast Marketing is here to help! The most important thing we have done is create comprehensive marketing strategies for businesses of all sizes and types. It is certainly possible for us to develop the right strategy for you!
