Optimize your Google Business Profile (also known as Google My Business) to make the most of it. Below are some quick and easy ways to do so.
The most popular website in the world is Google. In terms of search engine market share, Google holds more than 92%. Using Google Search and Maps to attract new customers to your business is easy with a Google Business Profile (formerly known as Google My Business).
Google Business Profile (also known as Google My Business) is a free online business profile tool.
Google Business Profile allows you to list your business for free. Your business information, including location, products, and services, can be provided through this app.
Having your profile on Google is a great way to improve your visibility across the company’s services. Google Search, Google Maps, and Google Shopping may display information from your Google Business Profile.
This feature is available only to businesses with contacts with customers. This includes businesses with a physical location (like a restaurant or store) and businesses that provide services by meeting with clients in other locations (like consultants or plumbers).
If you have an online-only business, you’ll have to stick to other Google tools like Google Ads and Google Analytics.
Google My Business: Why you need one
Find out how to get discovered on Google (and Google Maps)
Google is the ultimate search referrer, regardless of whether you’re looking for foot traffic or web traffic. You can use a Google Business Profile to ensure people find your business when looking for products and services similar to yours in their local area.
Searchers find your Google My Business listing by seeing the location and directions to your business. Additionally, it improves your local search engine ranking. Particularly when people search for a nearby business using Google Maps, the listing for a local business is more likely to appear.
You can control the information about your online business
You can update the details of your Google My Business profile, such as your contact information, business hours, and other important information, as needed.
It is possible to post updates announcing expanded services, temporary closures, or full reopenings (a feature that is particularly useful during emergencies like COVID-19). The Google Business Profile has strong local SEO, so the information you share will rank higher than third-party sites that may have outdated information.
Trust can be built through reviews
It is important to build trust and credibility through reviews, which are a key element of social proof.
A combination of stars and the ability to leave detailed reviews on Google lets customers provide as much or as little information as they like about their experiences. This information helps future potential customers decide which businesses to visit and what products to purchase.
The thought of reviews coming in on such a public platform can be scary, especially since Google My Business reviews are not pick-and-choose.
But don’t fret: Google finds that mixed reviews are more trustworthy than glowing recommendations on page after page.
Wet Coast Marketing can help you with optimizing your Google Business Profile to optimize your local SEO, please don’t hesitate to reach out to us with any questions about this